How do you make healthcare ads in the middle of COVID?
Working on a healthcare brand during a pandemic was a doozy. Here's just some of what we've produced.
BROADCAST & ONLINE VIDEO
Now more than ever, in these unprecedented, uncertain and extraordinary times… we tried our very best to make extraordinary healthcare work that speaks to COVID… that doesn’t sound like every other COVID ad. Directed by Cole Webley.
SF ADDYS: SILVER X 2 (INTEGRATED CAMPAIGN, TELEVISION COMMERCIAL CAMPAIGN), BRONZE (OOH).
DISTRICT ADDYS: GOLD (INTEGRATED CAMPAIGN), SILVER (TELEVISION COMMERCIAL CAMPAIGN).
HEALTHCAREADAWARDS: GOLD (INTEGRATED MARKETING CAMPAIGN)
If 2020 taught us anything, it is that humans are both incredibly fragile, and remarkably resilient. Sutter celebrates every part of what makes us humans, human. Directed by Plummer + Strauss.
When everyone was scared to go into the doctor for routine care during COVID, we told them to use their elbows.
In 2022, Sutter Health wanted to celebrate its nurses, doctors, and staff with an upbeat message after a tumultuous couple of years. We created a "never-ending" spot that shows some of the things that make Sutter special — starring real nurses, doctors, and staff from Sutter Health. Directed by Jake Scott
OOH
SOCIAL
